The Apollo Group Case Study Analysis Essay Example | Topics and Well Written Essays - 500 words

The Apollo Group Case Study Analysis - Essay Example The University of Phoenix Company has grown over time as a for-profit university. The university has the adult working population being its main target other than the high school leavers who enroll in the traditional classroom educations. In addition, the University seeks to give affordable and quality online education to the adult population who are reachable through intensive marketing strategies of recruiters. However, their marketing strategies are against the federal laws and therefore, the university has to adopt different marketing and education strategies to maintain profitability. The key issues that face the University of Phoenix include technological advancement and traditional college expansion weakness. The University of Phoenix needs to upgrade its technology for quality and effective e-learning among its students. Technology would mean that the company must incur extra costs that are potentially huge, and thus may affect its profitability. The sophisticated virtual college platform has a negative potential on the profitability of the company, since its total cost will increase while revenue remains constant. Moreover, the need for expansion of the traditional classroom education will also imply that the university will have to incur extra classroom setup costs. Online learning faces the challenge of massive student dropouts and lack of quality in the online education sector. The company has therefore undertaken to provide quality instructor contact with a small number of students per instructor. The company also faces the problem of retaining students and changing its marketing strategies to be consistent with the federal law. Primarily, federal law prohibits the marketing strategy of the University of Phoenix, where high pressure recruitment strategies were against the federal regulations.