The Project to Open a New Tesco Superstore Case Study

The Project to Open a New Tesco Superstore - Case Study Example In order to conduct stakeholder analysis for opening new Tesco superstore, the researcher will use Mendelow’s (1981) Matrix. For sake simplicity and preciseness, UK based operation of Tesco superstore will be used as reference point. UK based customers and local society members who will buy food items and grocery items from Tesco superstore. These stakeholders will show interest in the project because opening a new store will increase their convenience for shopping. Their motivation to support the project will be directed by the desire to shop quality food items, chance to get associated with the Tesco brand name etc. Project workers, Suppliers of raw material. These stakeholders will show interest in the project for monetary interest, opportunity to get financial benefit by signing the long-term contract with the company. Their motivation to support the project will be directed by business benefits, remuneration, and higher supply margin. Top-level managers, of Tesco superstore, project managers, and government. These stakeholders will show interest in the project due to political reason, earning corporate tax, monetary compensation for project completion and annual salary. Same reasons will motivate these stakeholders to show green signal to the project. Financial institutions who lend the money to the project, social activists, and local community members. The will show interest in the project for financial and environmental sustainability reasons. Motivation to support the project will be directed by environment sustainability assurance from Tesco, assurance timely repayment of debt with additional interest, good corporate social responsibility (CSR) reputation of the company. In such context, it is suggested to Tesco superstore to use multiple communication channels to communicate the project scope top stakeholders and also engage stakeholders (Jugdev, 2012).