Competitive Strategies Essay Example | Topics and Well Written Essays - 500 words

competitive Strategies - Essay Example To Achieve 95% customer satisfaction rating for Brand X. This mark tush be accomplished by training employees on effective customer service, and improving the prime(prenominal) of the products or services using innovative technologies (Mahnken, 2012). To Achieve 95% customer satisfaction rating for Brand X. This goal can be accomplished by training employees on effective customer service, and improving the quality of the products or services using innovative technologies (Mahnken, 2012). Increase sales revenue by 10% at heart one year. This goal can be accomplished by using efficient inventory centering methods and intensive promotional strategies. To improve the market share by 1%. This goal can be achieved by expanding to new geographical areas to get closer to customers, and using aggressive promotional strategies (Mahnken, 2012) Nokia the company had been a leading mobile phone producer, but it has been overtaken by others including S amsung until it was acquired by Microsoft. In terms of strategy, the company lacked overlord value proposition like iPhones prestigious value proposition by Apple and androids versatility value proposition by Samsung. Kodak The Company maintained its film-based photography and failed to use the disruptive digital photography technology which disrupted its film-based model. Blockbuster the company has failed to make use of disruptive technology and ever-changing trends and internet security.Companies with Differentiated products Apple the company produces luxurious and prestigious products with high prices, including iPhones, iPads, and mac which target train consumers. Dropbox offering freemium pricing strategy for storage services for businesses and individuals online.