The Standard.com Case Study :: GCSE Business Marketing Coursework

The Standard.com Case Study The Standard provides critical and by the way information about the Internet economy and furthermore gives a sophisticated coverage of the people, the companies, and the wrinkle models shaping it. Their content comprises insightful news analysis, business model reviews, personality profiles, and industry metrics, which support are both a print magazine, The Industry Standard and the online publication TheStandard.com.The Standard is a business-to-business meshing site designed for senior-level executives who wants to keep up with the e-business. However, The Standard does not panorama at products, it analyses the business models behind them, the people that create them and their chances to be thriving in the electronic marketplace.The audience consists of Internet business strategists and closing curtain year they had 450,00 unique visitors a month.The Standard considers itself, and is considered, as the leading online magazine in the e-business f ield, hence they developed a targeted message TheStandard Intelligence for the Internet Economy. Their logotype is very simple and also conveys the idea of effectiveness and professionalism because of its apparent simplicity. The vane site has three columns on a black background. The left wizard is a menu, which is red, matching the logo. This menu constitutes the solid part of the design, meaning it is invariably there as the user clicks on different sections or articles. The put part is white with a blue border and constitutes the frame that changes, where articles and link up appear. However, leaving TheStandards main frame is not just a click away, as most of their links stay within their site. The last column on the left is for advertisings, which change as you click on different sections. Nevertheless, most of them remain business oriented such as Office.com, Visa or Worldcom. In addition, the site has a