Rhetorical Analysis on Lux Toilet Soap Ad Essay

lx basin guck Susan Sanders Devry University sixty john sludge A 1954 ad for lux stool Soap states, Luscious is the word for Greer Garsons complexion and she keeps it that way with sixty Toilet Soap. This statement is an example of how emotional appeal is practised in the ad to grab the readers assist. The advertiser uses character appeal by including information abtaboo Garsons success in the ad to collapse the reader want to use the product. Logical appeal is used when a refund is offered to leave the reader with no objections to nerve-wracking the product.The Greer Garson lx Toilet Soap ad was effective in raising product cognisance and profits due to its usage of these appeals. Garson is pictured against a white accentuate with a vine of grapes in hand in the ad. Purple is the color subject here, as Garsons eye makeup, necklace and grapes are of this color. This gives the ad a horse sense of sophistication, warmth, luxury and even a little mystery. This grabs the readers attention and makes her want to read the ad. The readers attention is then wasted to a sentence below Garson in which the first word, Luscious, is of a pear-shapedr font size than the rest of the textbook.The color pink draws the reader to air in the bottom right corner of the ad, where a Lux Toilet Soap wrapper reveals the bar of soap. This completes the attraction, femininity, and smooth texture of the ad. The image and larger-sized text are present in the advertisement to appeal to the readers emotion of craving for Garsons flawless skin. Women of this time were open to ideas on how to look as beautiful as possible. This could confirm been to succeed in their careers or simply to please a man.Looks play a large role in any aspiring actresses success because she is trying to sing people into casting her for roles. In addition, having and taking care of a family was a very important part of womens lives. They had to look their best in the hopes of getting a husband. This advertisement had their solution and informed the readers to use Lux Toilet Soap to get that desired look. If the picture of Garson wasnt lavish to get the reader to find character appeal in the advertisement, at that place is in any case smaller blue text at the bottom of the ad informing them of her credentials.The ad states, Besides being beautiful, Greer Garson is intelligent (shes lectured Shakespeare), expert (probably won more awards than any other film actress) There is also a statement at the top of the ad promoting a video Garson most recently starred in, Her Twelve Men. The ad then goes on to state her insistence on the use of Lux Toilet Soap in her home and dressing room, as well as the statistic Greers used Lux for years now-she believes in it, like 9 out of 10 Hollywood stars do.This information about Garsons career leads readers to perpetrate in her belief of the soaps effectiveness. It suggests that the reader should want to use the Lux soap because succ essful and beautiful people like Garson do. If it plays near part in Garsons success, then the reader might have that same luck with life as well, after using Lux soap. As the reader continues through the text, the final appeal is utilized, logic. The ad states that fell Garsons luscious complexion is as good a testimony as we know of for using Lux Toilet Soap.If you find Lux isnt everything a good soap can be, well return what you gainful for it. Fair enough? After being presented this offer, the reader runs out of objections to trying the product. Reasoning tells them to buy it, try it, if it isnt satisfactory, get a refund, and no loss would be incurred. The offer leaves the reader with a feeling of bargain to buying the product. It is important that the ad achieves this because it ultimately leads to higher sales profit. Lux Toilet Soap was not the only solution to uneven or imperfect complexion.